The college sent out a little survey on potential logos as part of a re-branding move. In a word, YIKES! Now, you know I’m not the type to resist change just b/c it’s change. I’m also not opposed to the college making an effort to make itself more visible, improve its reputation, attact students and donors, or whatever. Like it or not, a college is a brand, so it might as well be the best brand possible.
By coincidence of course there’s a lot of recent news about the bad reception with the London 2012 Olympic logo. It’s certainly possible for even the largest venture to take a bad turn somewhere during the design phase.
My own aesthetic tends more to the understated. Many of my colleagues might prefer something more traditional. The marketing folks might want something more casual, lively, and fun. I’m sure we’ll get what the marketing people want. Would it be a trademark infringement to put a miter board on Ronald McDonald? However at this point, we’re talking about the image that will go on the top of college documents. Maybe it could be a little more academic in style.
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Alex Reid, professor of digital rhetoric, Media & Artificial Intelligence 
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